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When we try to look at a flame from another angle, say, from top view, we only see one circle with two colors transitioning from red to yellow, inside out. And that's where the logo was inspired. A drop shadow was added after the first circle to make it a bit more than simple and just to add a little sophistication to the design. On its lower right, a symbolic flame was added to make it more playful, making it seem like an inverted shadow.