I have created a Minimalist / Modern, logo where the elements are merged to form an image to sent a clear message.
For the formation of the imagotype that involves the whole meaning of the company, i used a cup of coffee in aerial view, revealing its contents. Over the cup, very precisely, fitting around the edge, was added a monocle or pocket lens. With this composition It is understood that the company observes and evaluates in detail the coffees they visit, being objective critics and giving the best possible overview for the public that follows them.