The Sierra Club is the longest-running and most influential grassroots environmental organization in the United States. They amplify the power of their millions of members and supporters to defend everyone's right to a healthy world. Their products inspire their followers to proudly display their environmental values in their daily lives and help protect nature, the climate and communities.

The brand sought to redesign its reusable shopping bags with unisex graphic illustrations that reflected the organization's values: nature, flowers, pollinators, flora, fauna, parks, or other environmentally related art.

They were looking for a clean and accessible illustration style to appeal to a millennial audience. We decided to collect some of the elements discussed in the briefing and create a minimalist illustration that any young person would want to carry in their bag.