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We specialise in up market, gourmet Mexican food. Our food is not your usual greasy fatty Mexican that you feel sick after eating, rather it is traditional low fat Mexican thats tasty and good for your hips. We use very high quality ingredients and a range of Chillies that are only found in Mexico. At the moment we provide freshly wrapped Burritos and Quesadillas to various festivals around Melbourne and have big plans to open a chain of permanent retail outlets over the next couple of years. We want this new food cart concept to carry us through this next exciting phase of expansion.
Our target audience are aged between 18-35 with medium disposable incomes. They seek healthier foods based on quality and taste. Currently we trade at various festivals and therefore would like a food cart that captures customers interest from a distance and draws people to see more.
We are a funky and young team, and our company philosophy reflects this. Our point of difference is the wide range of chillies we use that are not readily found in current Mexican restaurants in Australia.
Think FRESH, FUN, FUNKY, COLOUFUL, QUALITY AND UPMARKET.
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We are launching a range of mobile food carts into the Melbourne festival environment. We will be selling assembling various authentic Mexican products (Burritos & Quesadillas) on our cart, directly in front of our customers, cooked on hot plate BBQs and the food is served immediately. Our theme is fresh, funky, bright and authentic. We slow cook all of our meats and our real point of difference is quality and freshness. Therefore we would like this feel to be incorporated into the design. Attached below is a template of what our cart will look like. We would like graphics added to the front, back and side walls of the cart to dress up the cart and make it really stand out. We have approximately 3 seconds to capture the attention of our customers and the final design needs to be bright and eye catching. The roof will be made of thatched roofing and the work bench of the cart is a deep rich brown/maroon wood colour. The final design on the cart will need to bare that in mind as it will need to fit in with this authentic feel. We do not have a preconceived idea of what the face of our cart should look like so please feel free to use your imagination and be creative. It would be wise to steer clear of a "fast food" feel. All designs will be considered and detailed feedback will be provided for promising designs. Please also include our name "Hola Muchacho" and our logo in the design somehow.
Please incorporate our logo and our name "Hola Muchacho" into the overall design. Steer away from designs that feel too "fast food". We offer a quality product and whilst it is served quickly, is not priced as fast food. Authentic Mexican designs will be favoured. Think bright, authentic, loud, happy and eye catching.
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