fruglmarketing had een nieuw signage ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit24 ontwerpen ingezonden door9 freelance designers.
frugl
frugl is a super smart shopping list (aka search engine) that helps people plan their grocery shopping and pocket BIG savings every week.
Main target is Australian mums with kids under 12 yo.
We require 2 x banner designs. The 2 banners will site right next to each other to tell the brand story. See the example photo from SMASH brand that is attached.
We are attending an event and the the banners will be placed behind a 1 metre high trestle table. We want to be photographed and images shared on social channels - so we want the story on the banners to be big and legible (less is more)
We need 2 x banners designed that will sit side-by-side as a story (refer to sample banner image for SMASH brand). Dimensions 850mm wide x 2000mm high, single sided.
The bottom half of the banner (bottom 1000mm) will barely be visible so should not contain any key messages or key visuals.
The top half should communicate some or all of the key messages:
frugl
Super smart shopping list
Helps plan your grocery shop
Quickly compare prices
Pocket big savings every week
Other possible things to fit on:
social endorsements (google reviews / 5 star ratings from customers)
Plan your shopping anywhere, on any device
free
frugl.com.au
You do have freedom to be creative with design, layout and copy. We are a start-up so we have freedom : )
We don't want people to think we are an online shop or a mobile app, per se. We are a web application accessible via desktop, tablet and mobile phone. We help people shop instore or online through supermarkets.
The winning designer will be provided the Print Spec with bleed etc, to complete the finished artwork. Once we have final design we can provide high res image/screens for use as needed.
Attached are sample images, screen of current website displaying some social endorsements, also included is samples of screen shots that can be used, and our style guide and logo!
Our guiding values are:
think different
always helpful
keep it simple
have fun
being fair