Luxury Food Company Seeks Retail Signage That Builds a High-End Image!

Euroguild

We are a gourmet foreign (European) speciality food company, and this sign will be for a retail store.

Our target client is anyone who appreciates speciality food and/or central European (German, Austrian, Swiss, etc.) food. Our products are premium quality, and our prices reflect that, so we need to project an image of luxury.

Criteria (2 Signs):

1. Pylon - 2 foot height x 8 feet length
2. Store - 5 foot height x 10 foot length

BOTH signs need to be readable at high speed from passing cars.

1. Pylon Sign:

Key Written Content: "EUROPEAN MARKET"

The 2 x 8 foot sign should have AS LITTLE TEXT AS POSSIBLE and LARGE LETTERS. It should say European Market, but ideally imply that it is primarily German food. The German flag could be hinted at, colors used or evoked. But consider bold colors that harmonize well, please.

2. Store sign:

Specific information needed for larger 5 x 10 foot sign:

Key Written Content:
"EUROPEAN MARKET"
"Euroguild, Inc."
"Since 1973"

Proportions:
EUROPEAN MARKET (main message. LARGEST letters, but perhaps imply German as that is main line.)
Euroguild, Inc. (minimize)
since 1973 (minimize, perhaps smallest text)

- Use bold colors, that harmonize well.
- Can use flags or combination of flag colors, ideally suggest using German 🇩🇪, Austrian 🇦🇹, and Swiss 🇨🇭.

Thank you!

It's important that this sign convey that these are "high-end" products.