In the process of house hunting we always referred to the house that we ultimately ended up purchasing as the "blue door" house. Because right even from the listing images the first thing you're eyes are immediately drawn to is this striking blue front door. We were already keeping goldfish before, but it's from purchasing our own home that our hobby has really been able to take off into a small business. So we've really wanted to tie the idea of our goldfish branding to the house. The neighborhood we live in is called Waverly Point, and so we've named our goldfish company Waverly Goldfish.
For the logo we want to tie in the "blue door" of the house. The rough idea we've had is to have a blue oval representing the blue door with a red and white telescope goldfish across it.
I've attached pictures from our listing that show that blue door. I attached a quick drawing of the general posturing of the goldfish in the logo to help visualize what we're picturing. I've also attached a bunch of reference pictures below of both the pose and look of the fish as well as examples of the type of fish we want. The fish in the image with the pink circle are our own fish and the one circled is very close to the posture and coloration we're envisioning but with it's face tilted a little more towards the viewer.
My partner describes her vision of the logo as “Stylized with details but not too many, feminine and friendly. A whimsical illustrated feel.”
Another quick note worth mentioning is the fact that in goldfish the term "red" really refers to a deep orange as opposed to actual red.