Logo for Writing Tutors

Write Start Prep

We tutor students in grades 6-12, primarily in reading and essay writing (also test prep and college applications). Although that includes some pretty young ages, our target audience is the parents.

The name of our company includes, of course, a pun on "right" vs. "write"--i.e., the right start for writing. So, in the design, one possibility would be to play up the first two words ("Write Start") and make "Prep" smaller or less noticeable. Alternatively, a design could focus on making the logo simply "WS" followed by the full name; many tutoring companies seem to go that minimalist route. Visual imagery is great, especially if connected to the theme of writing, but try to avoid something too cutesy or childlike. (Parents looking for tutoring at this age focus more on professionalism than kid-friendly.) Possible idea: maybe the W of "Write" could be an open laptop in the first half (V) pivoted slightly so it's open to the viewer, with a pen/pencil on the last "W" slash (/). Finally, although I chose the 3 color blocks, I'm open to most color schemes.