I am attaching some colors I like and some other images I have liked, but I am open to creativity. Here is part of a branding exercise I did.
SSC (should we even use the initials?) archetypes (based on Jung's work):
Dominant - The Hero/Warrior
Intrinsic - The Magician
Intuitive - The Orphan/Every[wo]man
Marketing/branding exercise questions that are applicable:
How should the artwork/website/etc. make the person feel?
Confident, intelligent, motivated (a "lets go" and "can do" attitude)
What kinds of imagery resonates with the brand?
Representations, clean, classic
I have been going around and around about colors. I pick a palette, people like something else, I pick something else, people aren’t thrilled--whatever. I definitely want NAVY BLUE as a color. I love gold. I usually pick warmer colors, but I like the classic and clean look of navy (heck, I wear that color almost every day). They (navy and gold) pair with blush, mint, yellows, oranges--so there is a lot of option going forward
Maybe a brain? Doesn't HAVE to be a brain though. Think of another idea!
Seattle is less important than the Success Coaching part. "Success Coaching" should stay as one piece.
Stuff you specifically don’t care for?
Clip art looking stuff
Stereotypical educational tropes - Crayons, diploma, graduation cap, that kind of stuff
What do I have that makes me different from others?
I have a diverse experience with all types of students (different ages, gifted to special needs, community college to elite universities)
I love kids/teens/college students
Can combine being a Mentor, Consultant, Tutor, Teacher, Partner, and Problem Solver into one package--Success Coaching
We provide specific tools for success
I have worked with hundreds of students in a variety of settings
One-on-one personalized goal and educational plans
We go to you
Parent help: homework cop, “bad” guy, organization
Five words: Supportive, fun-loving, personalized, collaborative, successful