Perf-Util Consulting Ltd
Bachelors Degree in Computational Physics and Chemistry
Masters Degree in Computational Chemistry
Masters Degree in Multimedia Systems
Client-facing Consulting for IBM Global Services
Client-facing Technical/Functional/Solution Architect for Oracle Utilities
Owner of Perf-Util Consulting Ltd
What you should take from the above is that I appreciate creativity, quality and clear, concise questions. Think through your questions. I appreciate clean design work and have a clear idea of what I would like to convey.
Directors, CEOs and key business stakeholders of the world's largest Utilities companies (Electricity, Gas and Water).
These are very busy people who frequently need to make high value, high business impact decisions in a short space of time. These decisions will frequently be made based on the impression of a company rather than fact. I need to convey to these people that Perf-Util is a name they can trust due to the following corporate standards:
High Quality from clear/flexible procedures
High Performance (extremely important for these solutions)
Excellent Architecture (software and hardware)
(do not use these verbatim - they are only concepts)
Performance and Quality for core business systems in Utilities companies (do not use verbatim - this is only a concept)
The software we work on is VERY high value and has clear impacts on business margins/profits.
Please review 99designs Print Guidelines and talk to a printer if you need more info.
Business Cards Design Materials (front and back) - this is first point of contact and should focus on being memorable and expressing the companies purpose. The front and back details do not need to match.
Headed Paper Design Materials (front) - we're already in the door... focus on re-inforcing the corporate image and standards (see target audience section for corporate standards) No background gradients in the body please.
Compliment Slips (front) - could be used for anyone so chief focus should be the same as business cards
Font files for any fonts used
Please use sample (except for website) contact details including the following:
mobile phone number
Please do not include a landline or fax number.
For the business cards, use imagination to account for the possibility of two addresses/mobile phone numbers (I operate out of 2 countries at a time).
If it can included in a useful (but very low profile) manner, a mention of Oracle Utilities Lodestar or simply Lodestar could be helpful. (This is the framework we implement).
Use the existing logo. I have provided the fonts used so far for convenience. This is not a limitation.
Please try to use the same colour palette as the existing logo (I spent a lot of time selecting this palette).