We need a logo to be used primarily for the site but must also work in print and with more conventional mediums.
Plus full collateral;
* business cards (front and back?, see below),
* letter head (for letter and invoices etc)
* A4 header/footer design for email/brochures/flyer templates
* envelope (address block etc)
- The logo needs to be tight, fun and social but still be about money and saving it.
- Need both positive (light background) and negative (dark background) variants.
- Should work as Xpns and Xpnsit
- Happy to look at 2-sided designs for business cards but needs to be conventional size..
- Its a business so its still needs to look business like but excessive corporate or cyan blue is no-go and so is overwhelming red.
- Designs need to work with current contemporary best practice design, soft, white space, clean, simple.
- Needs to be elegant and lasting rather than cutting edge and hip, with allowance for ongoing evolution.
- Open to ideas relating to a device and how it may be used on its own.
Ultimately, it must be inviting, welcoming and happy without being frivolous or too hip. Its a like the place you’ve always wanted to work in if you could.
For business card use following sample details
Phone is +61 2 9603 0111
Fax is +61 2 8999 9999
Mobile is +61 410 410 410
Email is firstname.lastname@example.org
Web is http://www.xpnsit.com
41 Lincoln St, Minto, NSW 2550 Australia
Finished design in vector format AI and or EPS.