Mike Tyson X Snickers crossover concept. In a boxing match in 1997 Mike Tyson bit a chunk out of Evander Hollyfield's ear OFF during the fight. The controversy was endless. Around the same time the Snickers had the campaign theme: "Hungry? Why Wait?" I'm sure you can see where we're going with this. We want a t-shirt design that encompasses the dark ironic humor of the situation.
We want the phrase "Hungry? Why Wait?" to be on the shirt and in the Snicker's font and style. Also one of our traits is that we hide or embed (like a where's waldo type thing) our logo penguin somewhere in the art.
You are free to capture the feel of the art and design however you feel is best.
There are ONLY FOUR design requirements:
1) That the concept is executed
2) Our penguin logo is somewhere in the design
3) The caption "Hungry? Why Wait?" is in the design using the Snicker's font.
4) The company name: Oiseau is incorporated. It doesn't need to be gaudy, it can be subtle but visible, but it needs to be in the design. (see our t-shirts entitled "The Dunk Contest" on our site shop.oiseauchateau.com to get a feel for what we mean)
What we DON'T want to see is: Two boxers entangled together with it looking like they're hugging or making out! This is a men's item and we want them to feel comfortable wearing it, so be creative in your artistic capturing of the imagery.
We recommend that all designers review the footage of the incident on YouTube to either familiarize or refamiliarize themselves with exactly how everything went down.