Ukuleleunderground.com is one of the largest Ukulele websites on the internet. Our soul purpose is to grow the next generation of ukulele player. Everyday we strive to break the pre-existing stereotypes of who an ukulele player is, and what kind of music the instrument represents.
We are the leaders of the new generation of ukulele players throughout the world.
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Male 16-28. Urban / Skate / Surf inspired.
The new school ukulele players play modern songs on the ukulele. The ukulele is not a novelty instrument to them but their instrument of choice. It stands out and is bold like the player.
The look and feel is up to the designer as long as it fits in with the target audience in mind.