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IRON PHOENIX MARKETING
Iron Phoenix Marketing is a Consumer Engagement firm that drives breakthrough innovation while delivering measurable results through word of mouth, social interactive, and experiential marketing.
We are working with a national baking company, Turano Baking Co on developing their social media presence.
DEMOGRAPHIC: The general audience are consumers of breads. Mothers that shop for bread at supermarkets. Men who grill during the summer or purchase bread at the deli.
BRAND AWARENESS: Clearly demonstrate the authentic artisanal quality of the Turano brand, while creating a point of difference to have a brand your consumers associate instantly with your products.
BRAND POSITIONING: Reinforce and strengthen the Turano Baking Company brand position in the market by heightening customer perception of the brand's superiority over competitors.
INCREASE AND DRIVE SALES: Increasing market share is the goal of all our marketing strategy. We will create a competitive advantages so powerful you will affect the behavior of target audiences, spur them to action and create preferences within the current market.
We have a design for a twitter background that we would like to have revised. The background should use the current look and feel but be designed for all resolutions. In addition the design should provide hyper to other online assets such as the Turano Website and Facebook pages, if possible.
Use the attached file as direction for the look and feel. We are simply looking for a professional touch. The design should be revised to be clean and flexible for all types of screen resolutions.
Try to use the brand assets in the PSD file, including the truck, which is a local fixture. Visuals of the bread are critical to the design. Preferably we would like to have designs closely reflect the attached design.