PrinterListings will be a business to business directory that helps t-shirt buyers find the best custom t-shirt printer that meets their needs. Users will be able to search by location (like US State) or by service needed (like screen printing or embroidery).
The goal of the site is to make it as easy as possible for people to find the type of service they are looking for.
Simplicity and usability are the themes for this design.
Minimal graphics. Lots of whitespace. Save the pixels :) (see savethepixel.org for more information on conserving pixels)
Think the simplicity of google. Something your grandmother could navigate, but with a modern "look" (yes, you can call it a web 2.0ish look :) Big fonts, big search boxes, etc.
The logo for this site was designed by a fellow 99designer and can be found here: http://printerlistings.com/99
There are 3 design pages needed for this contest:
- CATEGORY LISTING
- INDIVIDUAL BUSINESS LISTINGHOMEPAGE SPECS:
On the homepage, the user needs to be presented with a big search box with an action statement like "go" or "search" or "find a printer"
Under the search box will be a small tip like: "what kind of printer do you need and where (example: california screen printing)
Your main job is to organize the following information in an easy to read/easy to navigate format. It doesn't need to be a vertical list, it can be horizontal, it can look like a tag cloud, columns, it can be however you think will look best.
Underneath the search box, the user should be presented with an easy to browse list of locations as text hyperlinks. See this text file for a list of location links: http://www.printerlistings.com/locations.txt
The user should also see a list of t-shirt printing types listed as categories:
Screen Printing, Embroidery, Dye Sublimation, Direct to Garment Printing, Heat Transfers
That way the user will be able to browse either by printing service type or by location.
There may also be room for sub categories like (Screen printing > water based ink screen printing, Screen printing > all over printing, screen printing > eco friendly screen printing, heat transfers > plastisol transfers, etc)
CATEGORY LISTING SPECS:
Navigation should be consistent on this page. It should mainly be function and clean.
There should also be a spot for "featured" listings. The Featured listings will be at the top of the category page and will look different than the regular business listings. Here's a good example of another site with "featured" listings that stand out in a unique way with "regular" listings under it: http://www.goazsalons.com/Category/Spa/
Here's another nice category layout with simple business listings:
INDIVIDUAL LISTING PAGE SPECS:
The individual listing pages will be sort of the heart of the site. The goal of the page is to drive traffic/leads to the businesses listed their and showcase the business info in an easy to read format.
You can see all the elements that should be in the secondary page (listing page) here:
Generally speaking, you need to include a spot for:
- Overview of the listing. Company logo with description and contact information.
- Google map of location
- Portfolio (Images)
- Reviews (should be prominent)
- Contact (another prominent element)
- Little rectangle box with the "add to favorites/visit website/print" links. The Visit Website is a very important link, so it should definitely stand out.You can design for a tabbed listing like the one shown here:
Keep in mind that I do not want it to look like a normal "directory". I don't want the boxy look or the squares with content.
I want the information to flow gracefully on the page.
SITES I LIKE:
To give you an idea of the type of overall "look" we're going for, please see these sites:
teachstreet.com - clean homepage look.
http://www.teachstreet.com/class/le…-we60ow2n4 - very usable listing page design. Map and company info above the fold. Call to action buttons below. Breadcrumb navigation present. Rounded cornders, nice use of white space.
zoho.com - nice homepage with listing of categories. Good whitespace and not too cluttered.
thefind.com - nice clean homepage with quick links to "categories" right below the big search box.
SITES I DON'T LIKE THE LOOK OF:
http://www.phpmydirectory.com/demo/ - I don't like the boxy look of this default template.
LOTS of whitespace
Nice blue hues
Some other accent color