ChooseVeg.com is a one-stop resource for people interested in adopting a vegetarian diet, or including more vegetarian meals in their diet.
The primary audience for the website is females between the ages of 13-35.
We want the website to be fresh, fun, hip, modern, and inspirational.
The site should be positive and inviting and show that a vegetarian diet is healthy, kind, simple, easy, and the future.
The website is the online version of a print guide - The Vegetarian Starter Guide. We are attached a few select pages from the guide so that you can see the fonts, style, etc, which should be incorporated in the website design.
The website is a project of Mercy For Animals, an animal protection organization. Our logo should be included at the bottom of the website layout.