PLEASE SEE THE FULL BRIEF DOCUMENT ATTACHED ("CheftimeDesignBrief.pdf")
CHEFTIME: E-commerce and Delivery of Recipe Ingredient Kits for customers who’d like to cook but don’t want to bother looking up good recipes, grocery shopping, measuring and preparing ingredients.
Our service is intended to be a one-stop-shop for persons who want to cook, experiment with gastronomy and/or learn new recipes, but don’t do it often for lack of time and the inconvenience of going grocery shopping. Cooking sophisticated, chef-designed dishes, with high quality fresh ingredients, will be thus be conveniently available to all with little hassle, even if the customer is a kitchen novice. All of the necessary ingredients, pre-measured and ready to use - down to the right amount of salt and pepper! - will be delivered fresh to the home or office inside a custom boxed kit, accompanied by a step-by-step illustrated cooking guide for 1 recipe out of our 12-dish, weekly updated menu.
Customers will be able to view the menu and recipe details and videos and order kits on both the web and a mobile App for iPhone and iPad. Step-by-step cooking videos featuring the partner chefs preparing their creations and offering culinary tips will be accessible from all above platforms.
PLEASE SEE THE FULL BRIEF DOCUMENT ATTACHED FOR MORE DETAILS ("CheftimeDesignBrief.pdf")