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IT IP Law Group Europe - a network offering a legal gateway to Europe
Our slogan is: "Simplifying your legal access to Europe"
ITIP Law Group Europe is a tight network of legal
professionals in the areas of intellectual property rights and IT law that provides access and secures your rights in the local and regional markets in Europe.
We will be your personal partner and see you though the necessary steps in a friendly and efficient manner, simplifying your navigation in the European legal landscape.
TARGET GROUPS:
1. Businessmen:
(CEO / CIO / COO) in the fields of IT, tech, IP and marketing.
Knows we are experts in their field.
Facing a business opportunity or dispute in Europe;
project based assignment, urgent (hours/days)
2. Lawyers:
Inhouse or attorney.
Needs to justify choice of the network
3. Institutions
EU commission
Court
Arbitration institutes
Modern, up to date. Fresh.
Entrepreneural and creative (in the spirit of the typical clients in the IT and IP fields)
Intellectual property (IP) language (not legal)
Group of friends
Nimble, but still serious
More Google than IBM
Straight to the point
Functional and action oriented (easy to get in touch).
Flow down the page (new school style)
Reworkable to mobile version.
Homepage + Service Page + Member's Page
High level guide to relevant legal landscape of Europe
Scope of services:
Law areas
Hub of extended network - find lawyers also outside org. if necessary to fill gaps in expertise or geographically
Where and who are we (countries)
How to get in touch (Contact info with mobile numbers)
Local specializations (in addition to the common offering across europe/ general it/ ip) - on member level
Personal/ private picture that gives a hint of the representatives personality and the local culture/ colour
History
Tentatively:
References/ Quotations/ "warstories" from (anonymous?) clients about their positive experiences with itiplge ?
Commitment to responsetime ("we have received your request" + what will happen, who does what - and when) ?
Common ratings across network?
Old school, dry, boring lawyer's look.
Make it easy to get in touch.
OBJECTIVES
Strategic objectives:
Overaching goal is to support the process of attaining (and keeping) clients. Manage expectations of potentional clients - clearify fields, scope and geographical reach and precence
Tactical objectives:
Visual redesing to achieve better fit with organisational culture and philosophy (and hence better fit with target client culture)
Improve interaction design/ info architechture / stucture of the site- simplify/ adhere to conventions / user centric Minor adjustements to actual content