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Backroads Brewing Company
When it comes to target audience, we ultimately would love to appeal to a wide variety of people - Men and women 21 and older. We are a high-end - craft beer brew pub with an inhouse bakery. We will have a biergarten with lots of backyard games and sitting spaces so our customers can chill and relax with friends and family. Basically want it to be a place that people say - let's meet up and hangout on a regular basis.
In terms of website color pallet/design, I would like for you to think hipster whiskey bar/cigar room meets a backroad - chilling in the Texas Hill Country warmth. So, basically - Masculine, yet Artsy...
Homepage: We're open to creative suggestions
Brew Page: This page will feature each of our beers and a couple sentences of info about each + their alcohol content, etc.
Bakery Page: This page will contain some info about the goodies that we will be baking in-house and serving almost daily. Possibly will be photos for the most part with a menu included and some info regarding availability.
Events/Venue Page: The brewery will also have a room available to rent for private events, so we will need to have a page featuring the space, the specs, and CTA button for requesting info.
No girly colors like pastels and feminine tones
Nothing kitchy or corny
Nothing hard to navigate
Not too busy
We want a classic and timeless look that will still be relevant 10 years from now.
Here are two of our tag-lines that we would love to include on the website:
- Everything is better on the backroads.
- Our beers are unfiltered just like their masters.
We like the free font Heebo, you can download it free online, but we're open to creative suggestions so you don't have to use that font.
Preference for delivered files is Sketch of Illustrator, but PSD is accepted.