We mainly need one solid landing page, a logo and some custom graphics.
Logo - "RootCause" needs to be made.
Header with logo, big background graphics + a large clear message (as commonly seen on modern websites). Our intended slogan is 'Reproduce. Fix. Deploy.'
Following the header - a "tour" showing Custom graphics relating to our type of business (developers, logging, bug reporting, bug reproduction / debugging). Our goal is to help our users reproduce bugs found by their end-users or QA. Our users can be assumed to be tech-savvy web developers.
The message of our tool is to stop reading call stacks / logs which is time consuming. Instead reproduce the error in our tool which saves a ton of time & pain.
These pieces of graphics should be shown in our landing page as we're describing our product. We like the custom graphics seen at http://www.pingdom.com. Main concept will involve keywords:
* Developers / Coders
* Record / replay
* Time saving
Please ask if something is unclear.