Soon I will have Dream weaver so I'll be learning how to play around with design. I must be able to manage this website myself.
My HTML competencies are pretty sparse, in that, I can i-frame a page and set up re-directs and cloaking through my sever and ftp client (can you tell I had a hand in PPC affiliate marketing???)
Accompanying blog with be wordpress based.
My email autoresponder is GetResponse but I might switch back to InfusionSoft
I have a whole selection of plug in's from MaxBlogPress that work fantastic, so if you take a peak over there it might help get you an idea of the look.
Visually the website should be clean and easy to navigate. Please keep in mind the absolute basics for SEO like: T/S privacy, contact us, services, etc.
For each topic or service there will be a video or sales pitch then a squeeze page or opt-in for more info/pricing. It is critical that these invoke a person's response. If you have previous experience with what works and what doesn't in opt-ins then please show your stuff here.
I've managed over 300k Adword ads so I know how hard it can be to make profitable websites with expensive traffic.
My ICV (Immediate client value is $500) my lifetime client value is around $8,000.