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The target audience is the consumer...!!
This site will represent a company whose products will be sold on Wayfair and other commerce sites online. The company does not plan to sell directly to consumers. The site’s purpose is to support its sales efforts on partner sites. Consumers will be directed from East at Main online to other e-tailers to buy products. We do not want a site that shows detailed product categories, specials or promotions. This is a brochureware site that is meant to support the brand and drive traffic to e-tailers. Less is more with this site.
East at Main would like to portray itself as a brand that it transitional, so not classic or modern, but fairly neutral with a wide appeal to consumers looking to buy reasonably priced furniture. The company designs a wide range of furnishings that can fit from the most traditional home in Middle America to a modern apartment in urban settings.
Words that come to mind: established, progressive, natural, affordable, mass-appeal -
East at Main is an affordable, accessible, accent furniture company. Their accent furniture takes design elements from the east and incorporates them into transitional American furniture pieces, this comes in the form of woven elements and other materials used.
Their audience will find their products on sites such as http://wayfair.com and http://jossandmain.com, mid-30's to mid-40's women with a yearly income range of $50k $60k.
Some phrases or verbage we are using to describe the style of furniture and type of company East at Main is are:
Note: These are not slogans, just examples of how we are describing the company.
- Design for Everyday Living
- Function meets Design
- Furniture for comfort
Bij welk vakgebied past jouw onderneming het beste?
Wat heb je in gedachten voor de stijl en het thema voor de web page?