The Mind Suite
The MindSuite™.com is a Canadian-owned, online supplier of market research. The Company’s core offering is a set of customer & employee survey/research tools that have been market tested and refined over the last five years. These tools have been used by many large national and` international organizations including The Heart and Stroke Foundation, BASF, Labatt, Abbott Medical Optics, Alcon, Bayer, Goodyear, Aviva Insurance, Canadian North Airlines, Wyeth Pharmaceuticals, Orkin-PCO, GAP, OLD NAVY, BLUE CROSS amongst others.
These proven research tools will be offered, free of charge, to members. Membership in theMindSuite.com is free. You could replace the previous two sentences with `themindsuite.com membership will be offered free of charge and will allow members the free use of these proven research tools. ` They will enable decision makers to dive deeply into issues involving customers and employees. Members will be able to gather data from their stakeholders and incorporate the results into highly usable strategic and tactical plans designed to boost revenues, profitability and performance.
1. Corporate partners: theMindSuite.com will be offered on a category-exclusive basis and positioned as a value-added offering and source of competitive advantage for firms in the office supply, distribution, financial services and other business segments (for example, UPS, FedEx, Staples, Royal Bank, etc.).
In addition, theMindSuite.com will be promoting membership to the following end-user audiences:
2. Leaders of small to mid-sized entrepreneurial enterprises (CEOs, presidents, partners, general managers).
3. HR leaders (VPs, directors) in larger B2C and B2B companies.
4. Marketing leaders (VPs, directors) in larger B2C and B2B companies
5. Senior decision makers in larger not-for-profits (trade associations, charities)
6. Managing partners in consulting, accounting, law, advertising, PR and other professional services practices.
The website must:
Reflect the innovative nature of our product offering while being dead simple to understand and use.
Both support and reflect our brand personality and core values.
Instill a feeling of confidence and trust in our ability to do what we say we will.
We are completely open to different colours, use of imagery and other creative elements.
K. SITE ARCHITECTURE
Level 1: The site could have a splash page with a very short (2-3 sentence) introduction to our offering, and a visually interesting way of accessing:
The Customer’s Mind
The Employee’s Mind
Note: Two doors have been suggested.
Level 2: If a splash page is used, there will be two Landing Pages:
The Customer’s Mind
The Employee’s Mind
The objective of each will be to convert a visitor to a member (at no charge)
Each page would have Contact Us, About Us and Sign In buttons
Level 3: Member’s Home Page with the following links:
How to Use theMindSuite.com
Page 1 - Landing Page
Should be clean, professional and resemble the example sites provided.
Video: place it in the main bar as in the attached Doc. Or place it below the bar, possibly off to the right (so it would occupy the space taken up by "Featured in The New York Times" on freshbooks.com).
Not sure about the 1.888 - it's a great idea but staffing the line is an issue.
Home; Member's Home;
It would be good to have a series of simple icons for the copy points below the main horizontal bar on the Home page - like freshbooks.com. For TEM and TCM we could use the logos if they will work (in terms of size and appearance). We will need a consistent look for any that we use.
Video : PLEASE SEE THIS LINK THE WAY THEY HANDLE THE VIDEO-I THINK IT IS IN ELEGANT WAY OF DOING IT.
Finally, these layouts are not meant to stifle creativity but rather to give the designers some sense of what might be on these pages.
A couple of sites that could provide some inspiration for ours, and which I think we would happily emulate, are:
http://www.questback.com/: While not too crazy about the colours or basic design really like the clear statement of purpose (QuestBack provides online survey services and know-how for gathering, analyzing and responding to business critical feedback) and the links to specific action items – Increase your revenues, Develop your customers, Retain key personnel
http://www.salesforce.com/: Simple yet very clear about the business and USP (documented and sizable percentage increases in productivity. Collaboration, etc.). Good use of videos, easy navigation, feeling of being both professional and ‘with it / funky’.
http://www.globaltestmarket.com/index.php: Simple, easy to access information. Is one of the highest ranked sits in its category
http://www.wcsr.com/: The bulldog and related statement of values underscore this 500+ lawyer firm’s commitment to their clients.
http://www.accenture.com/: Although I don’t like their colour scheme this seems to be the latest approach to website design (see Apple as well below).
http://www.intelex.com/ - good example of the use of videos
us.toluna.com/Default.aspx: This is more focused on consumers although I like the way that they use questions and answers on the home page. Kind of draws you in. Also allows for members to ask members. Interesting concept.