There was some nice designs so far, but they are on their whole not yet what we are looking for. We want to give you some more instructions, to help you. We asked 99designs to extend the contest in confidence that giving more time to designers will get us the results we want.
Our 3 main concerns:
Color concept of the whole website! Please have a look at http://www.colourlovers.com/ - search for "food" and you will get great color palettes!
Typography! To get a very good typography for the whole website is a must! Try to combine contrasting serif and non-serif fonts.
We are looking for something more unique than standard templates would provide already.
top top head line: informations like Live Chat, Telephone 0800123123123, Login, Whislist
feel free to find the right position for our logo with claim, search bar, shopping cart, wishlist
second topline: our process: free overnight shipping, free return for 100 days, 24HR delivery express ,
third head navigation (maybe with some great simple icons?)
navigation with five points: "einkaufen", "entdecken", "kochen", "ernähren", "specials"
on the left side in the center area we will need a navigation bar for our large catalog (maybe with some great icons) and maybe with same functionality amazon.com / reishunger.com uses in their left navigation - mouse over - you get more navigation on the right - please have a look on these both websites!)
in the middle of the center area we need one big picture (with turning pictures = carusell) and to the right to more pictures with the same size.
please use for these pictures different typo style types (find inspiration at http://www.reishunger.de) - for buttons in the pictures we prefer something simple - could be just a box with outlines (find inspiration at http://www.zalando.de/wohnen/)
above or below the center area try to give us space for show our process.
in 4 to 5 points - with icons - the way how easy you get your products
below these we need 3 - 5 pictures for special products.
below these 2 - 3 more pictures in the landscape
below these a line for newsletter or whatever
below these space for our "most popular products" and "meals sides helpers from our chefs" please have a look at freshdirect.com for these
below these we want 3 information box you will find the content and style at springlane.de
in the footer area we will get the normal webshop content - some text for searchengines and table of links
Here are some suggestions that should be followed, which are non-exclusive of any additional details or ideas.
Frontpage: Teaser photos with enough screen space to present our food in the best way - our photos are made by a professional food photographer (please use any temporary for your design). Otherwise presentation of products and other important store infos.
Product presentation page: Those are more than just a simple product photo and short text, but showing a detailed view of ingredients (in case of recipes to order) and several photos, besides the usual infos for ordering.
Theme pages: Blog-like pages in combination with product listing presentation for a specific theme, as example "Fresh Fish" or "Cooking with Fish".
We explicitly don't make further definitions of arrangements of elements into these pages or other details, as we are open to all suggestions and want to let us surprise!
Our goal is always to present a feeling of lifestyle and good food, the sites/images making the customer "hungry" and confident to order in our store.