Home: The home page of this site should be simple but directed. We have the idea of guiding our customer through the education process about the product, starting with this Home page. The page will feature a picture of the inventor on a stool holding one of his guitars with the phrase "I made this for you." integrated in the design. We will have some kind of industrial setting (exposed brick wall with cement floors...) warm, inviting but not busy. "hanging" on the wall will be a big screen tv when clicked will play an intro video.
On the bottom of the page we need to have the included "dock" - the navigation area of the page that is constant in all pages that shows the customer where he is in the learning process or learning curve. (this navigation will be fixed to the bottom and can be seen regardless of where they are in the page scroll)
Also attached is a Facebook fangate example that we love. It is pointed and lets the customer know what to do - this is the same tone we need to take with the homepage. Artistically we need to tell or show the customer what to do (watch the video and/or click on the dock to get started). The colors of this example don't apply.
Inner Page: We have created a mockup in the attached materials that shows the content required for this inner page. Again, the bottom dock will be on this page. Feel free to take creative liberties with the design. The mockup is just there to show you what content is required.
Attached is our logo in different colors, guitar photos, and some other graphics and mockups. We have attached a structural mockup for the inner page as well as a basic mockup of the homepage. (these are very bad designs so don't follow them strictly. They are just there to show you the content areas that have to be included somewhere in the page) Feel free to take creative liberties. Feel free to get other pics from our current website. http://www.fretlight.com