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A new retail business model
Blueprint Retail is a membership-based e-commerce site. We partner with mass brands (e.g. Banana Republic, Land’s End, etc). These brands submit designs to our site and allow a select group of their top customers the ability to choose (by purchasing) the designs they like best. When enough of our site’s customers have chosen a specific design – thus, proving sufficient popularity of the product – the brand moves that design into production (similar to Groupon “tipping point”).
There will be multiple brands hosted on the site and each brand will have its own ‘home page’ within our site, our main home page should communicate all the unique brands on our site and encourage customers to engage with and explore all the brands.
We are looking for 4 pages Please submit a design for the HOME or MAIN page first and we will provide you feedback.
Landing Page – This is the first page customers will see as we will be a membership based company, we will require a login
Home page – this is the main page for Blueprint Retail
Main Brand Page – This is the page that will display all the products a particular brand has up for our membership to choose from
Product Detail Page – this is the page that will display the specific product details and allow customers to order
See attached word document for inspirations for these pages. Additionally refer to the PDF of the wireframes we have put together for the site. These are a baseline, we are not committed to these exact layouts but your design should incorporate the themes we have described and mocked up. Please layer on your design thoughts and we will be very responsive in providing feedback
For your submissions, please use product images from Banana Republic.
We are looking for look that is clean, exclusive-looking and sharp.