Voltooide wedstrijd

Help us re-launch a faded fishing brand with a great web design

Crystal Dollahon had een nieuw webpagina ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit19 ontwerpen ingezonden door7 freelance designers.

19
inzendingen
7
designers
1
winnaar

Hoe Crystal Dollahon hun webdesign begonnen

Bedrijfsnaam

Lews.com

Overzicht

Lew’s is a 60 year-old niche brand of fishing rods and reels. It is a southern-born brand and has a strong brand identity among southeastern U.S. anglers, especially baby-boomers. There is a lot of history to the brand, especially tied to late founder Lew Childre. His legend is around product innovation. “Innovation” is an important part of the company’s image going forward. Lew’s is a faded brand that was recently purchased by an individual who has extensive experience in rod and reel development, including innovation and styling. The brand’s strength is with older anglers from the south. We want to win back that audience by playing off of the brand’s original strengths of being “genuine,” and “innovative.” To this group, Lew’s is “comfortable,” much like favorite well-worn pair of jeans or an old pickup truck. The owner knows the “new” Lew’s must also be appealing to the new and younger generation of anglers: those who like shiny, techy and trendy. He’s confident his new product designs will play off the heritage of original models, but be sleek and feature-loaded to go with current trends.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Avid anglers - mostly freshwater but some inshore saltwater for those who enjoy light tackle fishing. Baby boomers with previous experience/knowledge of the brand, plus new-generation anglers that thrive on lighter, faster, stronger. Geographically, applicable for entire U.S., but strength will be in the south-central to southeastern parts of the country. Lews.com must satisfy old and young too. It needs to have the “comfort” feeling, without turning off the new generation of anglers. Bottom line is, Lew’s anglers, regardless of age – eat, sleep and breathe fishing. Once you win their trust, they are extremely brand loyal. Today’s anglers are stylish in dress and performance. No funky hats, no fishing vests, we’re talking genuine hardcore (avid) anglers that cross all walks of life – rednecks, bankers, lawyers, blue collar, white collar, etc. They are passion-sports enthusiasts, and while not necessarily the best anglers on the block, they are knowledgeable about the sport and willing to invest in the tackle of choice.

Vereisten

For the most part, we are flexible and want you to be creative. A few requirements:

- The Lew’s logo should appear somewhere in the main site design, preferably in the header but we’re open to other placement. EPS and JPG logo files are attached.
- Main navigation items: Home, Lew’s Today, History, Reels, Rods
- For lack of a better term, “sub-navigation” items (i.e. less prominent links to go either at the top or bottom of the page): Customer Service, Dealers, Contact, Catalog
- Some sites we like that are industry-related and capture the “heritage” component we’re looking for:
o http://www.ernesthemingwaycollection.com
o http://www.anglerslegacy.com
o http://www.fin-norfishing.com

Aangepast pakket

US$ 913

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

PSD
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

£ 704
The audience is B2B, garages, car dealerships etc...
ontwerp door Technology Wisdom ontwerp door mkswebtech ontwerp door simplest™
58
entries
22
designers
US$ 599
Private label skin care and beauty products manufacturing. Our target audience is online and storefront retail busine...
ontwerp door WEBGATEWAY ontwerp door WEBGATEWAY ontwerp door Jasmin_VA
106
entries
38
designers
US$ 2.699
Nectar produces the Nectar Bed, for better sleep.
ontwerp door Sol Ninja ontwerp door hermanplag ontwerp door pangeart
221
entries
63
designers
€ 1.916
I am an international business lawyer based in Switzerland and Monaco. I advise individual and companies for their pr...
ontwerp door George Will ontwerp door TK!DESIGN ontwerp door TK!DESIGN
102
entries
38
designers
AU$ 789
My client owns a cost reduction analysis company that performs this service for medium to large companies. Cost reduc...
ontwerp door Jasmin_VA ontwerp door Perfectionist. ontwerp door Perfectionist.
46
entries
14
designers

We hebben plek voor jouw webdesign wedstrijd bewaard.

Start nu je wedstrijd
US$ 599
Local Floral Delivery in the MD/DC/VA area....
ontwerp door ARTReact ontwerp door apollo#16 ontwerp door apollo#16
88
entries
41
designers
US$ 1.400
QckShot is targeting anyone that wants to create highlights for a youtube video but primarily gamers....
ontwerp door JVM ontwerp door JVM ontwerp door MercClass
103
entries
15
designers
US$ 749
Plumbing services company....target audience includes residential and commercial customers....
ontwerp door AxilSolutions ontwerp door kchochev ontwerp door kchochev
112
entries
42
designers
US$ 1.049
TNY is an app publishing company. Our target is apps and app developers for the mobile market....
ontwerp door simplest™ ontwerp door simplest™ ontwerp door simplest™
192
entries
12
designers
£ 419
I need to get traders to use my robot for trading and an effective site design will definitely boost the conversion r...
ontwerp door win2010 ontwerp door win2010 ontwerp door win2010
29
entries
9
designers
€ 549
- Mobile Advertising on Smartphones and Tablets - Banner Advertising & Inapp Advertising - Mediabuying also Selling...
ontwerp door Jasmin_VA ontwerp door TMockus ontwerp door Gendesign
6
entries
6
designers