Vertel ons iets meer over jezelf en de mensen die je bereikt
The website provides a service to people looking to solve their temperature logging requirements. As such the site has two purposes:
1. Upsell existing temperature logger customers to having online access to their results.2. Attract new clients to the concept of having online access to their temperature logs and pass them another site to buy the loggers.
The target audience are people who use computers as an incidental part of their job. They include pharmacists, restaurant owners, quality assurance managers, exporters etc. Typical age range would be 30-65.
This is NOT intended to be an impressive web site for 15 to 25 year olds.
Our clients will typically have fridges and freezers (or room temperature or server racks etc) that they want to monitor the temperature. We will email/SMS them alarms when they get too hold/cold and this site will give them the ability to see the current temperatures as well as graphs/tables of the results. They want to know if they have a problem or if every thing is fine.
The may also be managers who supervise a number of sites, or technicians who manage these sites. They want to log in to get historical data to confirm that all is OK or if they have a problem.
Bij welk vakgebied past jouw onderneming het beste?
The existing website needs to be spruced up with a new modern look and feel. I am looking for a design for the home page from which the look and feel of all other pages will be derived.
I want it to:
1. Be modern and professional.
2. Be simple unclutered design which will enable an easy grasp of the key features of the product (see existing home page)
3. Have intuitive navigation.
The key concept that you must get across is along the lines of "you can easily retrieve your temperature results from anywhere at any time."
The current web site was a prototype made when we were focusing on the thermocron and logtag loggers.We will be converting to a new wireless logger for this. I disliked the washed out photo of the software/loggers on the existing site so don't worry about photos of the product.
The other photos that form the list are stock photos I assume from somewhere. You can see the list of concepts that we were trying to get across. What I disliked about it was that you had to read through too much to get the key concept. What it is OK at is providing the concept that you get a lot for your money. So if you keep the list the idea is to provide the concept of great features, and ease of use.
Wat te vermijden
Clutter and busyness - I want a simple and elegant design. There is not a great deal of information to get across.
Also avoid focusing on the technology/product involved. Our first site had the banner of the greenery to arid to show temperautre variation. Putting a PC/screen in is good because that is a tangible end product. At the other end of the line would be fridges etc which you may want to show. Avoid the cliched web/cloud type diagrams that imply technology and complexity.
Avoid having the thermocron as your principle photo because no-one knows what it is. The concept is "we can monitor the temperature in your equipment/sites and give you the results anywhere/anytime. Once they have expressed an interest we go into specifics. Showing a thermocron takes the focus away straight away.
Avoid paper reports or non-line graphs. The idea is to give them live results, not another print out (though some will need the print out so it is a feature, not the key feature). Non-line graphs are not a software option mostly because most people don't understand them. A line graph is easy to understand and is what we offer.
And yes our initial design goes against some of these concepts. That's why we are redesigning before going public.
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt