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Snoball.it is at heart an e-commerce website that leverages off group buying functionality. We are NOT a group buying website (Groupon etc), but do want tap into the power of social media to help sell our services. Integration with facebook and twitter is vital to this web design.
We are tight lipped about the specific services offered through this website. As this project is just for the home page, these details are not needed anyway
The key to this web design will be simplicity. Big Web2.0 focus, ie, simple, clean lines, lots of white space, no boxes, works on ALL formats (especially mobile phones and iPads).
We are very good at giving feedback and expect that most designs will require some modification, so please do not wait until the last minute to submit your design(s).
Our services will be targeted to the masses. Our customers are all consumers (aged 23 – 50) that use social media on a daily basis. As the services we provide are used by a large cross section of the population, we are unwilling to further target a particular demographic at this stage. The service is completely free to the consumer.
The website has the best deals available for consumer services (ie internet plans), and the web design needs to allow easy access and great interactivity to ensure the customer a) signs up for services and b) refers their friends to do the same.
The aim of the website is to ensure customers sign up for a service, or at least register with the website (preferably through their facebook login). The design should reflect this, allowing a large call to action above the fold.
The final design will need to be sliceable so we can use it for our back end development. You will also need to provide a fully layered psd file so we can tweak the final design.
Include all font files used.
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