Meridian Corporate is a new / innovative sports management & marketing agency featuring professionals with over 35 years industry experience. Our offices are located in Sydney (Australia).
We specialise in:
* Athlete Management - career & life management services for amateur & professional athletes
* Corporate Golf - corporate golf & golf travel organiser for companies, charities & golf enthusiasts
* Sponsorship & Marketing - sponsorship & marketing initiatives for companies, governing bodies & athletes
We understand the value and role personal relationships play in business and work closely with our clients to ensure they each reach their maximum potential both professionally and financially. It is this distinct approach to business which will position us as a market-leader in the industry.
We strive to be Australia’s most respected sport management company, building a business culture which promotes the highest values in professionalism, attention to detail and integrity.
Our approach to sport is one that develops new initiatives / opportunities which aim to benefit stakeholders at all levels of sport (i.e. grassroots, elite sportspeople, administrators, sport governing bodies, corporations etc). We will achieve this by "thinking outside the box" & hope to achieve the same philosophy with our website design!
As we are an integrated sport management agency we have a few distinct target markets:
* Young Athletes (e.g. 16-18yo) - families (i.e. parents) & kids unaware of professional services or looking for a first time manager / agent
* Professional Athletes - looking for a manager or disillusioned with their existing management
* Network / speakers - past athletes or current media identities who appear at events, conferences, product endorsements etc
* Corporate business - looking to entertain / network with clients
* Sporting clubs - buying for member entertainment
* Charities - emphasis on raising money
Sponsorship & Marketing
* Corporate business - business looking to leverage their brand or link with a property
* Sport Governing Bodies - sport organisations looking for marketing initiatives
Our target audience is therefore primarily prospective clients. We need to attract attention & explain to prospects about our company, and why they should trust us - build credibility!
For all customers the website needs to be fresh / edgy, easy to navigate, and professional - ultimately we want the user to want more! We don't want to make the sale there & then but rather provide a "call to action" - after all we want to build a personal relationship & make the sale in person (as per our business philosophy)!
We would like to keep our branding in line with our logo (applications attached) - just a guideline!
The main categories for top level pages of our site are:
Sponsorship & Marketing
As we are relatively new our key issue is to build BRAND AWARENESS and CREDIBILITY in the marketplace!
Homepage may include:
* Flash component (or similar) - change between images of services offered
* Brief description of business
* Service Boxes - stand out & link to service pages (e.g. athlete management)
* Newsletter & Alerts - section to sign up
* Upcoming Events - link to specific event webpages & register online
* Interactive (e.g. Blog, Latest News etc) - opportunity to communicate with users
* Our Sportstars Profile - image & link to profile
We want to be able to Link Facebook and Twitter (attract youth market).
If possible we would also like an area for rolling testimonials.
We would prefer to AVOID predominantly white site, as we are a marketing company (i.e. dynamic / edgy). See attached previous version we were working on.
Feel free to use your creative skills as we want to be unique & stand out from the competition!