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Women 25-54, who have textured hair, in the US
Nutress Hair products (http://www.nutresshair.com), the "Simply Superior" line of haircare products, makes high quality hair products for women who need intensive hair treatments to deal with damaged hair. Our products use superior ingredients that work better and faster than leading competitors, especially the top-selling products in specific categories. We want to create a web jump page that creates a visual reflection of this fact by “knocking out” the competitor as depicted in the attached images, along with showing the major proof points that justify our claims.
This jump page should create a natural transition to our current website pages. We will take users from these jump pages directly to a “buy now” page on our website.
Visual elements - In addition to the imagery on the site, we’d like to use the following additional elements:
1.Model images-shown on the last pages of the attached deck
2.Any clip art showing our product bottle pushing out the competitor
3.A depiction of motion on the competitor product as it is being pushed aside.
4.Prominent shapes that highlight key phrases on the pages, something like what the prototypes show in blue
5.These pages need to mesh with the current site, but don’t have to mimic it. Use your creativity to motivate users to click to learn more about the product or purchase.
The page needs to accomodate replication of similar pages with the same overall scheme. I am attaching examples of the pages - But the designer can pick ONE to create. The objects used on the design must lend themselves to print, banners and other possible advertising media. And, the page needs to use model images and logos in the attached files and website.