Hausmacher.de (claim: real handjobs!)
Hausmacher.de (in english: home made) is an online shop and platform to sell and presentate products who are crafted with great attention to detail. High quality and functional outdoor and designer products proven by "hausmacher" like snowboards, freeskis, designer bags or even wooden dildos.
we offer a platform for mostly smaller labels or handcraft entreprises which produce mainly handcrafted goods made in germany.
we don't offer a platform like etsy.com or dawanda.de where everyone can sell its own crocheted potholders....
Our platform reflects the interests of the sports and lifestyle community. Simply well done - just like home made.
People between 25-40 (mostly women) with an affinity towards sports, lifestyle and (online)shopping with a higher income. individualists who want to own a special and unique product.
Our target audience want to have products they can identify theirselves with. People who focus on high quality equipment.
layout will be coded in a joomla template
layout for welcome page and article detail page needed
page should focus on selling products, so pictures are important
clean and well-structured design
a touch of retro style to bring out the "home made" and "handcrafted" message
logo and colourvalues you can orientate on are attached in the zip-file
needed elements of the main page:
certificate "handmade in germany"
logo and claim
shopping cart link top right
search form to filter criterias (product category, price, label)
place for special offers and a place to presentate the "label of the week" (e.g. 2 teaser boxes)
main teaser for top-products (e.g. a slideshow)
place for featured products (product boxes for top sellers or low price products)
main navigation (product categories: e.g. snowboard, freeski, outdoor-equipment, bags, fashion, accessoires, gift vouchers)
link to label overview (could also be another teaser box)
link to blog or news part
links to static pages (contact, imprint, general terms and conditions)
1 main column
at least 1 sidebar
tag cloud if it fits (optional)
needed elements of the article detail page:
at least 3 product pictures
"add to cart"-button
place to teaser similar products or "people who bought this product also bought..."