We are looking for the next version of this site. We drive lots of search traffic to the landing page. The site's click to lead conversion rate(the percentange of visitors visit the landing page and complete the 3 page form) is by far the MOST important element and every design decision should be made with that in mind.
The single most important thing about this page is that it gets the visitor to enter their zip code into the search box and press enter.
The second page asks the consumer for details about their project. we prefer the look and the actual questions on http://search.swimmingpoolquotes.com/step2 but we strongly prefer the look and feel of the second page on http://www.quickpoolquotes.com. We also love the poolprofinder and like something here that helps make he consumer feel that they are getting instant response for adding additional information. The 3rd page is the page where we tell him that we made a connection for them and need their contact information to complete their request.