The Osmoflex.com site needs an update!
My client, a doctor, has developed a topical pain relief cream that uses a liposomal delivery system to provide target fast acting pain relief of minor aches and pains. Her existing site doesn't really cut it. It doesn't contain a clear call to action, it doesn't feature the product on the home page. The images used arent' really the right target market. There are no 800 numbers, Guarantees, Trust symbols etc. .
In the end, she's trying to take her product, which is selling very well locally, and sell the product online.
This product has been featured on Lifetime television. The product works great on minor sports injuries, but the target market is a little older crowd. Think "older" people and their everyday aches and pains.
Oddly enough, this product has shown relief for dogs who suffer from arthritis. . . We're not totally targeting that market, but keep it in the back of your mind when you are designing.
We would like a clean design, with good and relevant color selections. The site should make good use of spacing. We would like to feature our product in a highly visible area. It should be clear, when you land on the homepage what the site and product is about.
We really like the site: overtimepainrelief dot com. Mostly because It features the product on the home page with a clear call to action. It features multiple trust logos at the bottom, a toll free number in the header, a testimonial section etc. . Lots of great trust and offer elements on the home page. It has a video that explains what the product is, and what it does.
We want our site to speak to the right audience. I need clear navigation at the top so we can build more content into the site. I want it to be clear what the product does, and who it's for on the home page, The typeface should be clear and simple.
You should be able to get product images and logos of the existing website, but as soon as i get better versions, i'll upload them here.
It is important that if you use any stock photos, that you let me know what i need to purchase upon completion.
We require delivery in a layered .psd file.
We need you to design the home page only.
I'd like to see the product featured on the home page, with a nice "add to cart" button. We don't currently have a video we can use, but maybe a video placeholder.
We'd like good use of testimonials, with pictures.
Bullet points which tell of the benefits or ailments the cream will provide relief for.
We need a "subscribe to our newsletter" type of email capture system
Clear Money Back Guarantee
Support easily found
Nice marketing or promotional elements which mention a "buy more and save" type of promotion.
Free Trial Offer for a small sample of the product
"As Seen On" Lifetime type of credibility
We like: overtimepainrelief dot com, but don't want to copy it.