Mobile Learning Website Re-branding

Brainscape

Brainscape is a web and mobile learning ecosystem dedicated to helping you LEARN FASTER. Our core study experience is based on a scientifically proven memory pattern, and it can be used for studying any fundamental concepts in languages, test prep, and other private or institutional learning settings.

Our users are young adult learners with an interest in learning efficiently. These are people who think that “being a nerd is COOL.” They would respond best to a Brainscape brand that is:

• Modern
• Bold
• Smart
• Fast & Efficient

We are looking for a new style and “mood” for Brainscape’s brand. Please provide a visual mockup of all of the elements in the attached wireframe.

Note that this wireframe is NOT an actual web page or home page, but it is rather a collection of sample visual assets to guide us in the re-branding process. We will use this mood board to work with a long-term designer (maybe you!) to implement this new look & feel into our actual web and iPhone screens.

To help us best compare your style/brand designs, please DO NOT ALTER THE LAYOUT WE HAVE PROVIDED.

1

Design Components:

• Logo (We are already happy with this, but you may alter slightly if necessary)
• Color scheme (based on blue but should be more colorful than our current site)
• Top nav menu style
• H1 & H2 style
• Two large images, 1 Medical (a body diagram) and 1 Spanish (a people-focused image)*
• A sub-package icon style (should be shaped like a “speeding flashcard”)
• Two button styles/sizes
• A “progress bar”

*The images should somehow combine the theme (e.g. Spanish, Medical) with the image of a *computer* and *iPhone*. Preferably, the image should be placed inside the screen of the computer with the iPhone beside it or synched with it.

Please choose an image style that you think best being conveys our brand. Possible image styles include photos, photo-realistic images, stick figures, cartoons, etc.

http://www.brain-scape.com

We like certain elements of the following websites:

http://www.bluefountainmedia.com/
http://www.emotiv.com/
http://baneydesign.com/blog/
http://modality.com
http://optimizely.com

We like how these sites feel either modern, clean, or smart.