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First Priority Financial
First Priority Financial is a mortgage origination company. We use our size to garner preferred relationships with lenders nationwide. By association with First Priority Financial, we allow small mortgage companies to be competitive with any lender in the country. We charge $395 per closed loan transaction for our services, making us the low cost leader in the industry. Don’t let our low cost fool you! We still deliver the best back-office services and cutting edge technologies. We’re the company behind mylenny.com, thinkbigworksmall.com and tbwsratealert.com. These services are packaged and delivered to every originator in our company, arming them with the tools necessary to be competitive and successful in today’s market.
Target Audience – Mortgage Originators (Branch Managers and Individuals). We need the website to appeal to the most talented people showing First Priority Financial is a dynamic and progressive company.
The Design - Must look professional and innovative. We will ask you to supply the complete design of the new home page and a “template” the remaining pages will be built on. The home page should have Nav listed below, a large video viewing window in the upper right corner and a photo of a woman left of it. It should also include a separate, smaller video viewing window with emphasis on the Call to Action. Each template page should have an area for text, a small video window (for testimonial videoss) and a small version of the Call to Action presentation.
Navigation - Please be creative in how this is placed on the page.
These links do not have to all fit across the top. For example, you may want to move Best Pay, Best Systems and Best People to the middle of the page...use your creativity, but make sure people can easily find the information they're looking for.
Call to Action – The primary of the site is to get a loan officer to watch an FPF Overview video presentation (approximately 15 minutes long). In exchange for watching, we will buy them a one year subscription to TBWS Rate Alert Pro (valued at $240).Suggested text, "Watch the presentation and receive a FREE one year subscription to TBWS Rate Alert Pro, a $240 value! Rate Alert is a real-time update for changing markets allowing you to lock your loans and protect your clients from rate increases."
IMPORTANT LINKS FOR YOU THE DESIGNER:
• https://go395now.com - for more information about our company (do not use this for design - only data and information)
• New Company Logo:
White Background http://www.go395now.com/images/FPFl…709WHT.jpg
Transparent Logo: http://www.go395now.com/images/FPFlogo040709.png
- White or light background preferred
- Fresh, Web 2.0 Style
- Preferred Font is Arial (2nd choice Calibri)
- Credible, professional and innovative
- Ability to easily turn into RSS/XHTML/CSS
- Very SEO Friendly
- In line with the style of our new company logo
- Use 100% of the screen real estate
- We don't want you to limit your creativity!