NoSho Socks needs a new website design

NoSho Socks

The coolest no show socks on the market! These puppies are made of 100% combed cotton, so they'll always feel delicious on your feet. Plus with the extra large no-slip silicone pad in the heel they'll stay put no matter when you are wearing them. These invisible socks will be a staple in your everday lineup! Call them what you want (Loafer Socks, Footies, NoShows, etc), NoSho Socks are the best.

http://www.orabrush.com - This website does a great job of describing the product and giving the customer exactly what they need to purchase the product right from the homepage. We would give this site a 9 out of 10. Also, the inclusion of social networking sites/links is a must (i.e. Twitter, Facebook). This site gives the perception of fun and high quality.

http://www.topsyturvy.com - We really want to incorporate the "Start Order Form". We only need a name and email box. The rest of this site is very well designed. Customers can quickly learn about the product using pictures and descriptions. There are very few options on the page for the customer to be distracted by. Very simple Buy or Leave.

"Home": Page should be fun and descriptive enough for the customers to make their purchasing decision without bouncing around. We have included a wireframe to give designers an idea of what will be included in the homepage. This wireframe is only meant to give designers an idea of the content that must be included in the site. It is not a required layout and designers should feel free to design and create a site however they feel best incorporates the requirements. We don't want customers to be distracted once they arrive on the site, so they need to feel confident about the quality of our product and our company. The page should encourage social media participation (i.e. Google +, Twitter, Facebook). We will be using Twitter and Facebook extensively to promote and strengthen relationships with the brand, so we would love to see some creative ways to include our Twitter Feed (@NoShoSocks) and our Facebook page (Nosho Socks). There will only be two pages for this site: 1) Home/Main Page (described above) and 2) About Page (talking about the company and how we came up with the design.

We would like for the designers to use the NoSho Sock's Label as a basis for their designs. We have included the illustrator file for your use as well as the logo files.

Our target market for these socks currently is men ages 16-65. This is a very large demographic so the site can't be designed too "young" or too "old", it needs to be more universal. Eventually, we anticipate serving men and women. We have added a ppt slide with pictures of the look/style we are going for with these socks. We do not own the copyrights to these pictures so please don't incorporate them heavily into your designs. They are just there to give designers a better idea of what our product represents.

We ask for the layout to be created using the 960 Grid System for ease of implementation by our developers. We've attached the 12 column and 16 column versions of the 960 template for Photoshop.