Re-design Existing Home Improvement Home Page to Increase Conversion

Q Engine

Our website is designed to get visitors to submit their requests for a quote from up to three tradespeople in a variety of different home-improvement type niches (for instance, plumbers, electricians, pavers etc). There is a very large selection of different home-improvement type services that are offered through this site. Please type in 2+ characters in the first box in the form and you will get a drop down with different examples of the types of services offered.

bit.ly/1jzcla8

We are looking to re-do the design of the current Q Engine website specifically to increase conversion rates - this is the most important thing. Currently, the conversion rate is about half of another site that we know of (bit.ly/1fhZh1M) so even though the sites appear similar, something about this other site is working MUCH better than the QEngine site. I suspect it may be that the current Q Engine site is just too busy.

Other things to keep in mind is that I would, ideally, like the new site design to load really, really quickly.

The content of the page should be very similar to the current website although organised so that it looks less busy and converts better.

The new style of the site should not look exactly the same as the other website referenced above but since we know that converts well, the essence of it can certainly be used.

Please feel free to ask any questions you might have, I will respond quickly.