The site should be simple and clean, presenting our brand, our sales model, and our menu as direct as possible.
The website should render well responsively across web, tablet, and mobile and could be a single, scrollable page.
The first section of the page should establish the brand and sales model as succinctly as possible. Alcohol-infused, adults-only, etc. and a simple purchasing model of order a case / cases, select your flavors, and pick-up during kitchen hours.
As a home business, typical hours will be Tuesday and Thursday, 5-8pm. We will accept orders initially for up to 10 dozen cupcakes per week. All orders would be picked up during those hours, or are available for a $10.00 delivery fee (+/- 25 mi. of Richmond, VA).
The second section of the page should be a simple, graphical menu. We will plan to have high-res professional photos of each cupcake to display. Each cake has a main name (brief) and a lengthy description. The description is always organized as "Cake", "Buttercream", and "Toppings".
The only other page of the site should be an ordering / quoting page. Ideally, users should be able to pick/highlight their flavors on the first page and then move on to "ORDER" those flavors. The order page should show a summary of their order (allowing them to add/remove cupcakes by the dozen, or by the case) and then show a calendar of availability. If a week is available, it can be selected, if not it will show as sold out.
Once completed, contact information is collected and the order is saved. We will follow-up to confirm the order with the website user, and will only collect payment upon drop-off via Square.
Contact information, etc can be on the bottom of each page to keep things simple. We want to link to instagram, twitter, and facebook.