RushOrderTees.com needs a new website design

Rush Order Tees

We are a custom t-shirt company. We print for all custom t-shirt needs, such as business, universities, and for personal use. We ship nationwide every day. We have a design your own t-shirt application on the website which allows customers to design and checkout right onilne in minutes.

To be clear, we are NOT a t-shirt store, where we sell predesigned t-shirts or funny t-shirts... we only print the logos or designs which customers upload to our design studio.

http://www.rushordertees.com

White site with textures or light colors would be great.
Custom logo/icon work for the logo is okay. We are okay with a logo revamp as well as we want the best quality product possible. Color changes to the company are fine as well, but we have always done well with Orange and Blue. Please advise if you feel something else works better for Rush Order Tees.

At the end of the day, we are really open to anything as long as it's fresh, new and easy on the eyes.

FIRST PAGE:
The Homepage (http://www.rushordertees.com)
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We would like a complete revamp. Something that is new, fresh, exciting. Clean and trustworthy.  We also looked around at 2013 best designs and on the list, we liked these:
http://littlelines.com/
http://riskeverything.us/

We like the custom icon work on both Littlelines and 99designs below the fold as it adds that custom feel to the page that you know is custom work. We also want to start working with a new font as Proxima Nova is not friendly enough in all cases. At certain sizes, it just does not look very good. We do however like that it comes in so many styles, Light, Regular, Semi Bold, Bold. It allows us more flexibility with certain designs.

We do not like the heavy textures or the real heavy looks. We want something that is just clean. A little textured look here and there are great touches, but just don't go too dark on the color unless you just want to show a few versions.

We want people to better connect with the service using images, so suggestions of custom photos we must take would be great so that we can bring it all together in the end.

SECOND PAGE:
The Design Studio (http://www.rushordertees.com/design/)
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The design studio features are all there, for example... EDIT PRODUCT, ADD TEXT, ADD ART, ADD NAMES, SAVE DESIGN, CALCULATE PRICE

If you can give us a layout of both top navigation that scales with the screen resolution (Responsive). We are looking for a newer look once again, but still clean and simple. There are many UI features to this that will need to be completed, like the popup menus will need the custom icon work. Please play around with the studio to get a feel for the elements. The best thing to do would be to lay down a look and then the other elements will fall in to place such as... Buttons Rollover, Hover, onClick / Popup Menus Look and Icons. The top menu on this page is also smaller because they need the space to design and we don't want to distract the customer with a larger header. Also the icons below should be way more customized/stylized to convey these messages in a better way.

Dark and Heavy textures... not to say we are against texture. Just too much will begin to get old for us after a short period of time.

Just go ahead and start with the easy changes, like font, color, logo. Then layer it with the information which matters most, which we feel would go in this order.
Layer 1: Logo + Navigation
Layer 2: Hero Shot/Main Image/Video with message and also the text that's on the front page we will need space for somewhere, but doesn't necessarily have to be on layer 2. just for seo purposes
Layer 3: Reviews or Products we sell
Layer 4: Reviews or products we sell, whichever was not layer 3
And mixed in somewhere... our available deadlines since that is what we mainly sell. Also, what will the blog thread look like which we update every week and get added automatically to the homepage?

You can go to http://www.facebook.com/rushordertees/ to find real customer photos which might be good for the hero shot.  I've also uploaded quite a few for you to use.