(no info necessary)
Our target is people looking for topical information and/or presales research and advice.
This site is going to be a bit of a mix of something like BestCovery.com or HowLifeWorks.com. It will be an informational site that will be implemented via a Wordpress Blog.
The categories will be broad and though will start out small will be able to expand. So the category structure will need to feature a top and sub-level menu structure.
We want a comfortable and lightweight design - don't want it super graphical and "heavy"... We're not looking for dark colors or edgey designs, but rather comfortable and elegant, a bit sophisticated but not so much that it scares people away - just should convey quality and trust.
The one page is the homepage. Don't really want to spec this out too much - i'm looking for something that "works" and something that stands out but meets the overall requirements spec'd out above.
no, this is a blank site - a new project...