Web Design for our Organic Nutrition Company

U-Raaw!

We will be selling organic nutrition bars, cereal, trail mix, and smothie mixes that can be customized by the customer (ie. they can select the ingredients they want).

Customers will also be able to purchase organic nuts, seeds, and other items in bulk.

Target audience is healthy / active males & females between 25-55. Also those with food allergies and dietary restrictions.

http://www.uraaw.ca - site currently in maintenance mode. I have provided a screenshot of the current homepage, and if designers would like to view the site live I can provide them with login information.

I'm looking for a 'raw', 'organic' feel. simple, clean, and pure. Use the logo to guide you...

Please see the attached image of my own design for the site... This will give you an idea of the 'feel' I think I'm after, but please feel free to use your own creativity here.

Although I'm looking for something clean and modest, I still want the design to be really unique and memorable.

The website will be built using Opencart. I've found an existing theme that has all of the functionality that I'm looking for.

The winning design will be coded to that theme.

Here is a live example of the theme: http://shoppica2.com/

Please use that as a layout as the base for your design. This will make it easier / faster to code the design once a winner has been chosen.

Some important notes:

1 - A logo has been created (see attachment). Please mail me for the Adobe Illustrator file of logo.

2 - I have had icons created that you can optionally be used (icons are in attached design). Please email me and I will send them to you if you like.

3 - I do not currently have product images, so please use fillers and I will add the actual images when they are taken.

The page layout will look like this:

Header / navigation
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Slider - showcasing the custom products available
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5 clickable images, one for each custom product (nutrition bars, cereal, trail mix, smoothie mix, nutbutter
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Content area - I was thinking possibly adding opt-in, contact info, social info, possibly 'popular products' etc.
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Footer

*Note that I may remove the content area and simply have the footer show below the 5 images if things look too busy. That being said, I'd like the PSD to include this 'content' section, as the theme functionality will allow me to remove it if I choose to.

Nothing too flashy or corporate looking.

The design that I made/attached is simply there to give you an idea of the 'feel' I'm after for the design.

That being said, I am very open to moving in other directions, so please use your own creative abilities to come up with something that you think works more effectively.

The existing logo and some icons can be downloaded here:  https://www.dropbox.com/sh/rikmox5qcjnlnn8/PSyFdlKnrf