1) Homepage / landing page
There are two different groups of visitors on our site:
The first group identifies themselves strongly with the brand (e.g., BMW or MINI). It must be relatively easy for them to find information, offers, services, and sites to any brand (e.g., by clicking on the brand logo). This brand-specific representation should ideally be able to serve as a landing page.
The second group does not identify themselves so strongly with the brand and wants to get information simple and quickly, or use a certain service (e.g., online service appointment or search for used cars).
The navigation concept should be optimally usable for both groups.
Our locations should be presented more prominent and concise on the homepage. It should be possible to add further locations without problems.
Use a large-scale representation of vehicle images to arouse emotions. It should also be possible to provide information on fuel consumption and CO2 emissions along with the presentation of new models. The display of this information does not have to take place within the image, but rather as an associated text (e.g. slide in on hover).
2) Search results page (search for used or new vehicles)
By doing a search request or clicking on "Used cars" you end up on the search results page. Here you have the possibility to refine your search results.
It’s important to be able to highlight a vehicle as a special or reduced offer.
The size of the thumbnails should be measured relatively generous (don’t make them too small).
The presentation of fuel consumption and CO2 emissions are also mandatory when listing search results.
3) Detail page of a vehicle
There should be a gallery for photos and videos. Due to technical limitations, the images are only available in 640x 480 pixel.
The areas “location & contact” and “business hours” should be placed in a prominent way and the user must be able to make a request for the vehicle at any time.
At a minor prominent place, similar or related vehicles should be displayed.
4) New vehicles - model series
On this page we want to work again with first-class and high-quality pictures. The presentation of fuel consumption and CO2 emissions is mandatory.
In addition, this page should list all available model series for all our distributed manufacturers and by clicking on one of these models, show all variants like "Coupe" or "Convertible".
5) Locations & contacts
The representation of our locations must receive more brand reference. It must be clear, which location deals with which brands.
You can find our current locations at http://www.bobrink.de/standorte-ansprechpartner.