Website design for the dedicated broker

The Dedicated Broker

Please see guidelines doc attached below.

Looking to introduce a new level of service in between cheap online stock trading and expensive full service brokerage. we offer a new dedicated broker service were a client will deal one on one with an experienced wall street professional and remain the brokers client dealing with him exclusively. He wont deal with a computer.

We will not call him and convince him to buy a stock

For this service he will pay more then $7 a trade but no were near full service charges. We have simple and straight forward fixed commissions.

No

edwardjones.com/en_US/index.html - this is by far the best financial website, don’t care for the color
http://www.aedifica.com/#1?lang=en -very cool non financial
northwesternmutual.com/ -nice site
wealthfront.com -clear description trendy
http://us.blackberry.com/

Site Vision/Concept :
Professional, Personal Service, Honesty, Trusting, Expert.
Make sure that most of our marketing message is placed clearly in front of the viewer when he opens the page without scrolling down.

Tactics:
Emphasize ease of navigation. Easy to read.

Pages: Home Page
Main navigation menu
- Home, Our firm, Open an Account, Contact Us, General, login – may be an exact copy http://us.blackberry.com/

Design - The home page should be a clean sophisticated yet warm and personal design. It should immediately explain the service we are offering.

Color - We imagine 2 base colors of similar kind and a contrast color for highlighting. Make use of 'white-space' to improve readability and create the feeling of sophistication and elegance of an upscale business.

Brand Personality - Professional, Personal Service, Honesty, Trusting, Expert, Straight Forward, Boutique, Minimalistic, Online, Social, Strategic, Creative, Modern.

Key words - Stock Trading, Online Stock Trading, Online Options Trading, IRA & Retirement Accounts, Pricing & Fees, Open an Account, Free Stock Trading Tools, Streaming Quotes, Options Strategy Builder, Investment News, Investment Community, Stock Screener, Stock Trading Education, Options Trading Education

Tag Line
“Your eyes and ears on Wall Street”
“Trade with a friend”
“Speak to a person not a computer”

1. Please deliver 2 psd files with all elements in layers for easy handling in implementation.

Objective
Produce a new web site that gives investors the confidence to open an account with our dedicated broker.
Strategy

Design a web site experience that emphasizes a visual experience expressing our uniqueness and our value proposition

Goal
1.) Contact – Get a visitor to call the phone number provided or submit a web form requeting our service – Open an account.

2.) Follow – when a visitor does not have an immediate need, but might in the future, they subscribe through our free stock market report or via rss, email, twitter, facebook, or linkedin