website design for E-commerce template for a vegetables merchant

E-commerce template for a vegetables merchant

Hello,

This project is for an ecommerce site that will run under Xcart.

The merchant sells vegetables in a market, and wants to try selling online. The particularity will be that they won't ship for now, the client will pick up its order at the market. So they are targeting to start with their actual customers.

Demography: 60% Female, 40% Male. From 20 to 80 years old. 10% of clients are restaurants.

As for other things that may help:

1. Mission: Offer fresh vegetables. Help people discover new products, how to choose them and how to cook them

2. Competitive advantages: Trust, variety, freshness, show respect to the products

3. Values: respect of the customer and of the product, proud to be there

Finally, as you will see in the wireframes, picture are widely used for navigation purposes to identify a category. I have also attached the logos we can use. Its possible to modify them if the same general idea is kept

The logo (see attached) is in white & green. So i guess the general colors should revolve around those. Logo can be slightly retouched if it helps

Here are keywords that they believe would describe their site:

Fresh
Modern
Professionnal
Funky
Young
Natural
Eco
Artistic
Elegant
More feminin than masculin

The most important ones are Fresh, Professionnal, Eco and a bit more feminin

I have several pages that need to be designed. However let's start with the home and we'll see for the rest. See the wireframe attached. It's the first slide. The other slides are for the other pages, you can have a look if it helps.

Some explanation:

Top Categories:

The first level of hierarchy. There would be 9 categories are (i'm not sure of the translation, i have the names in french):

1. Leafy Vegetables - ex: Salad
2.Fruit vegetables - ex. tomatos
3. Flower vegetables - ex: cauliflower
4. Root Vegetables - Carrot
5. Legumes - ex. Peas
6. Herbs and Spices - ex. Garlic
7. Mushrooms - ex: Shiitake
8. Fruits - ex: Apple
9. Curiosities - ex: Zucchini Flower

As you can see i want to use both the name of the category and a picture of the product that can quickly identify it

Top Sellers:

Top selling products. Once again with name and picture.

Introduction:

Quick introduction text to the business, maybe some space for a little google map

How it works:

The whole concept for now is that the user can order and pay online, but will have to come at the market to grab his bag. So when he checkouts, he needs to select a day and time he'll come for the pickup.

This how it works should identify that. Maybe some sort of custom graphic with 2 steps

Slideshow pictures:

Some pictures of the place and the employees that should rotate. Maybe i gave it too much space on the wireframe however.

Please feel free to be somewhat creative, my wireframe can be changed. The only thing is the use of pictures, i want to use them a lot all through the site for navigation.

You can visit http://www.x-cart.com/extensions/xc…lates.html to see a bit examples of templates.