Deckers nursery is a recently started, family owned business that came to fruition out of the owners passion for preserving, planting, and maintaining trees and landscapes. Conrad Decker is the owner/operator of Decker’s Nursery. He is recognized as a “tree expert” and been working in the horticultural industry for over 20 years. It is the intention of the “Nursery” to share his experience and training; to help others with their landscape decisions.
Decker’s Nursery provides a vast selection of trees, shrubs, annuals and perennials that are all purchased regionally. We promote products grown by Long Island farmers that perform better and minimize our carbon footprint.
We strive to be recognized as a horticultural resource center and display our committment to sustainable landscapes.
The target audience at this point in time is very local, and somewhat specific. The market does currently exist as the business was purchased from another family.
The nursery wants to help provide solutions to local homeowners for those who are looking for help so they can do it themselves, but we also provide comprehensive landscaping services to those interested in a full solution. As time goes on our market will grow outside as we try to attract visitors from a larger geographic area
* Need to keep existing logo
* PSD art file provided from winning designer
* Location to purchase any stock photography if necessary
* Completely open to designers creative thoughts
The site will have 5 main pages as outlined below. These pages will need to be accessible from all areas of the site. As we flesh the site out the need may arise for an additional layout, but at this point we need two main layouts. One for the homepage, and one for all interior pages.
* Home Page *
The homepage template will be used here. This page will be the main entry way into the rest of the site. The idea would be to give a brief overview of the nursery as well as a possibly some imagery to grab the visitors attention
* How Can We Help *
The interior page template will be used here. This page will explain the nursery as a retail outlet, but will also explain what services are offered.
* Coming Events *
The interior page template will be used here. Deckers nursery regularly hosts community events, knowledge transfer lectures, and seasonal sales that we want to inform our market about.
* Promotions *
The interior page template will be used here. Deckers nursery offers regular promotions (updated weekly and monthly) that will be portrayed to our market
* Contact Us *
The interior page template will be used here. Simple contact info will reside on this page
All of these pages will reside on the site, but at this point in time we're only looking at two different layout designs
Deckers nursery was started approximately 1 year ago. The existing website was put up as an initial solution to the immediate need of having an online presence and has sufficed in the beginning phases of gaining recognition as a trusted nursery resource.
The overall feel of the current site is inline with the personality that were trying to portray online for the nursery. The design is simple and clean and very easy to navigate. The layout fits our content well as there isn't an abundance of it at this point and that likely isn't going to change over the next year. The only content that will change on occasion is a specials page that will have monthly product specials posted.
The downside of the existing site is that it does have a templated feel to it. It was purchased from a template site, as I mentioned it was great to start with but we have a desire to improve the overall design that falls more into a custom look around the existing logo.