Visuele stijl
Ontwerpinspiratie
Te verkennen kleuren
Andere kleurvereisten
Pop Art colour palette; Bright colors
Bedrijf
Sector
Voedingsmiddelen en dranken
Bedrijfsnaam
Source Herbal®
Bestaande website
Product
Productnaam
Mortea® - Moringa Instant Tea
Beschrijving van het product
Moringa Instant Tea has similar attributes to the traditional South African Rooibos tea and Caffeine-free. It is a tea with numerous health benefits, even than what Rooibos tea has.
Moringa Instant Tea can almost be hailed as an elixir.
As per the product name, it is an instant tea powder that does not require a tea bag or seeping and can be enjoyed hot or cold.
The product brand MORTEA is a combination of Moringa and Tea. But can be interpreted as being more than tea as well. The brand tagline is ‘More than tea - more than flavour, more than a health drink, more than a conversation piece - It's Mortea’.
Beschrijving van de doelgroep voor uw product.
Tea drinkers, beverage consumers, health enthusiasts.
Not gender, age or income specific.
Moringa is well known around the world and hence we are looking for international designs
Socially active consumers
Travellers
Can collectors
Foodies
Visie op advertentiemateriaal
Stijlkenmerken
Ontwerpbehoeften
We want to see MORINGA, POP ART, Pop Art COLOUR PALLET.
Use the MORINGA LEAF in creative ways that incorporate POP ART features and elements.
We want to celebrate this uniquely formulated health tea with a label that will immediately attract attention and inform the potential consumer that this is not just a tea, it is a Moringa tea that can be consumed for enjoyment, refreshment and offers above-average health benefits. Therefore, the name Mortea.
We are looking for a very specific design and style where we expect the artist to explore the following concepts of design: Primarily the use of Pop art, Andy Warhol colours and Tom Fedro styles or expression Modern Art styles.
They used the Pop Art colour palette with lively expressive colours! Don't play it safe with this design - go extravagant!
BASE THIS DESIGN MORE ON THE MORINGA THAN ON THE TEA. Mortea® must be seen as a unique and distinguishable brand between other tea products and brands on the shelves.
Information that needs to be included on the label is:
Company Name: Source Herbal®
Brand name: Mortea®
Product name: Moringa Instant Tea
Flavour: Strawberry vanilla, Lemon Ginger, Peach or Original
Weight: 150 g
Typical nutritional information tab
Bar code area
As well as the normal information allocated to the back of a tea packaging.
This is a premium tea will be available in a range of four different flavors going forward. For this contest, we would ask you to work on the PEACH flavor please.
We will work on the other flavors together with the Winning designer in a 1-1 project after the contest.
Wat te vermijden
Mundane designs
Illegible text
Colours that do not complement each other
Culturally offensive designs
Typical tea packaging
Afmetingen
Afmetingen van de verpakking
Width 65.8 mm dia. Height 100 mm Composite Tin with a Metal lid. Label size: 222 mm wide x 100 mm high (leave 10 mm on all sides clear of text and the barcode)
Bestanden
Stockafbeeldingen
Klant staat het gebruik van stock toe voor deze wedstrijd.
Stockafbeeldingen zijn gelicentieerde foto's en vectorbestanden. Geef de stock aan als je ontwerpen indient, zodat de klant kan betalen voor de licenties.
Bijlagen
Wedstrijd eindproducten
Productetiket
Definitieve bestanden
Als je lettertypen gebruikt waar een licentie voor nodig is, vraag dan aan de klant of die daarmee akkoord gaat. Om licentieredenen is het beter een cliënt van informatie te voorzien over hoe ze het font kunnen aanschaffen in plaats van ze de daadwerkelijke bestanden te sturen.
patterns with comic illustrations. Bright, complementing colors